Spark Magazine – Qualcomm

November 2011

Qualcomm
Qualcomm is a global company, a firm with many facets, with each business division changing the way we live and work through its own unique contributions.

The company, and it's various divisions, are leaders in the world of wireless technology and its products are all around us in many of our day-to-day wireless devices, not least our mobile and smart phones.

Generator have been working for Qualcomm for quite a few years now and much of our work is kept under wraps as part of Qualcomms continuous, yet confidential, research and development.

However, every now and then one of the subjects of research comes to the fore and we're able to showcase it.

All design and illustration work created by Generator Creative Consultants
© Generator Creative Consultants 2020

The Prime Minister gets behind some of our work

Shocking wrap for Qualcomm’s wirelessly charged electric vehicles

Launched November 2011

Generator have just completed a project to entirely wrap, in impactful ‘electric’ graphics, 3 electrically powered Citroen C1’s for Qualcomm, the world leader in 3G and next-generation wireless technologies, who are one of the driving forces behind the first wireless electric vehicle charging trial in London.

Having created the initial R&D literature and exhibition display stands we were asked by Qualcomm to transfer the new design style on to the demonstration electric vehicles (EVs), being used to promote Qualcomm’s involvement in the trial in London’s ‘Tech City’.

Qualcomm is working with the Government, the Mayor of London’s office and Transport for London on the trial, which is expected to start early next year and involve as many as 50 electric vehicles.

Prime Minister David Cameron said, “This wireless charging technology is a giant leap forward for the electric car industry and I am delighted that London businesses will be among the first to benefit from the trial. Creative, high-tech advances such as this are extremely important as we work to rebalance our economy, and the decision to trial this at Tech City shows confidence in the UK as an ideal place for innovation and investment.”

We hope that Mr Cameron was drawn in some way to the cars for their aesthetic appearance as much as for their incredible advances in wireless charging.

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Paul Nicholls