BSkyB
Carehomes AD campaign
By focusing on positivity and the colour brought in to care homes by Sky TV our ‘Raise a smile’ campaign helps BSkyB gain a greater uptake with home managers & owners.
BSkyBBskyB Carehomes CampaignGenerator help Sky Business to promote positivity and colour in the ‘carehome’ sector |
||
PORTFOLIO‘RAISE A SMILE’By focusing on positivity and the colour brought in to care homes by Sky TV our ‘Raise a smile’ campaign helps BSkyB gain a greater uptake with home managers & owners.From an open brief Generator created a campaign theme, 'Raise a smile', that helped to promote Sky TV sensitively and sympathetically to the care home sector and emphasised the positive effects of bringing a little extra colour in to peoples lives.
|
 |
|
