Amateur Boxing Association
Corporate identity
With Generator's penchant for punching above our weight we took on this identity project for the ABA with sights firmly set on London 2012.
Amateur Boxing AssociationCorporate IdentityCreating an identity to help prepare and position the organisation for 2012 |
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PORTFOLIOAmateur Boxing AssociationAs an organisation with a lot of history, the ABA were looking to bring their identity up to date and to fit in with the many governing sports bodies preparing for the 2012 London Olympics and to attract a new wave of younger, more fashion conscious, boxers. Generator gave them a modern ‘punchy’ identity that represented the dynamics of the sport and colours that sat comfortably alongside the other UK training establishments.
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